I love writing. I love it so much that it has become my main job.
By autumn 2017 I had reached a point in my life where I felt I had no choice but to start making my dreams come true. I left my salaried job and started developing my own handmade cosmetics brand. Two weeks after going public with the brand, I slipped outside and fell on my arm. Working with both hands and making products ended in an instant. I realised that this experience would be the beginning of something else entirely, but at the time I had no idea what.
One night I saw the title of a book in a dream. I remembered very clearly that as a child I had promised myself that as a grown-up I would write a children’s book with beautiful pictures, whose stories children could go adventuring in. That dream had come to mind before, but it always seemed like something for later.
I’ve had various jobs in my life, but I’ve always liked the part where I could write or put a text into better words. Life reminded me that I needed to write more to get to that book. You become a ballerina by dancing ballet, a driver by driving, and a writer by writing.
I’m happy to write for you, so you have more time for the things that matter to you or that you do best. I strongly believe that good texts create a good and trustworthy first impression of a business. All of this makes it more likely that people will want to buy from you or tell others about you.
My background
I studied environmental protection at university and worked on various environmental projects for several years afterwards. For a couple of years I was managing editor of nature and science magazines. At vocational school I trained as a plant cultivation specialist and florist.
What matters to me
I most enjoy writing for people who put their heart into their work – whether it’s music, a museum, handicraft, training or nature conservation. I don’t believe in empty slogans or texts that could be about anyone. My aim is for readers to recognise you and why you do what you do.
Writing experience
For several years I wrote for Eesti Loodus magazine about edible plants and other nature topics. I am also a communications specialist, so I can help get your message to the right audience. For example, I was responsible for the communication of the EV100 nature film „Tuulte tahutud maa“, and I help the University of Tartu Natural History Museum organise and communicate the nationwide Nature Observation Marathon. My clients include entrepreneurs and creative people from many different fields. Read more about my work.
I have written hundreds of pages of texts published in the press, on social media, in press releases, on websites and landing pages. I keep developing my skills through writing, SEO and marketing courses. I read a lot, because what I learn from books helps me write better texts and tell better stories.
Key training
- Highlighting your business with SEO, Raido Tamar (2022)
- Website optimisation, Google Ads and Google Analytics, Priit Kallas (2021)
- The Copy Cure, Marie Forleo, Laura Belgray et al. (2021)
- Copywriting course, Sven Nuum and Teet Torim (2021)
- Three formulas to make your ad copy shine, Uku Nurk (2023)
- Correct Estonian and business writing, Triinu Palo (2021)
All courses and training (in Estonian)
2024
- 27.08.2024 Võimenda oma produktiivsust AI-ga, koolitaja Sandra Reivik
- 02.–09.04.2024 Vaimse tervise esmaabi, koolitaja Elliko Konno
2023
- 23.11.2023 Kuidas käänata nimesid ja valida algustähte? koolitaja Helika Mäekivi
- 08.06.2023 Kirjalik kommunikatsioon: Korrektne e-kiri eesti keeles, koolitaja Helin Kask
- 26.04.2023 Kolm valemit sinu reklaamtekstide särama panemiseks, koolitaja Uku Nurk
- 23.03.2023 Tõhus meiliturundus ettevõtetele, koolitaja Anni Parksepp
2022
- 1.06.2022 Sissejuhatus LinkedIni turundusse, koolitaja Taavi Altpuu
- 12.05.2022 Kasvata oma äri: võida uusi kliente Google Adsiga, koolitaja Ann-Christiin Kerner
- 11.05.2022 Ettevõtte esiletõstmine SEO’ga, koolitaja Raido Tamar
2021
- 12 tundi turundust (sügis 2021)
- Kuidas ehitada enda ettevõttele kasumit tootev müügitunnel? Katrin Vilimaa-Otsing ja Marika Juusu
- Korrektne eesti keel ja ärikirjade koostamine, koolitaja Triinu Palo
- The Copy Cure, koolitajad Marie Forleo, Laura Belgray jpt
- Kuidas saata e-maile, mis toovad müüke ja kliente, koolitajad Sven Nuum ja Teet Torim
- Kuidas luua edukas Facebooki retarget strateegia, koolitajad Sven Nuum ja Teet Torim
- Kuidas Facebookis edukalt turundada, koolitajad Sven Nuum ja Teet Torim
- Copywritingu koolitus, koolitajad Sven Nuum ja Teet Torim
- Kodulehe optimeerimine (6 tundi), koolitaja Priit Kallas
- GoogleAds (6 tundi), koolitaja Priit Kallas
- GoogleAnalytics (6 tundi), koolitaja Priit Kallas
- 12 tundi turundust (kevad 2021)
2020
- Limitless Reading, koolitaja Jim Kwik
- Superbrain, koolitaja Jim Kwik
- Persoonibrändi veebiakadeemia (6 nädalat), koolitajad Evelyn Org ja Olesija Saue
- Kuidas rohkem häid kliente saada, koolitaja Timo Porval
Feel that a text written by me could help you get your message across better? Get in touch and let’s see what we can do. I write stories that get retold.